Founder & CEO

MaxTrackIt: train your team, win more, and prove it.

MaxTrackIt is the AI-powered performance suite I founded — built for multi-location businesses that are done guessing whether their training works. Its spine is the closed loop I've believed in my whole career: evaluate → train → re-evaluate.

The Suite

Six modules, one closed loop

Half the suite develops your people. The other half wins you business. Max — the AI across the platform — connects it all.

Develop · Learning

Forge

The learning engine — AI course builder, diagnostic placement, role and location certifications, and AI roleplay assessment. Multiple choice asks if they read it; roleplay asks if they get it.

Develop · Performance

Pulse

Custom-rubric performance evaluation and customer-experience measurement — mystery shops, AI email and phone evaluations, and reputation tracking.

Develop · Accountability

Anchor

Version-controlled policy, acknowledgment, and audit trail — so standards aren't just written down, they're provably known.

Win · Intelligence

Sonar

Pre-bid intelligence that finds and qualifies opportunity before your competitors are awake to it.

Win · Pipeline

Helm

Sales CRM and pipeline built for operators — track pursuit to close without drowning in fields nobody fills in.

Win · Marketing

Beacon

AI-assisted marketing that keeps your name in front of the right prospects between pursuits.

01 EVALUATE 03 RE-EVALUATE 02 TRAIN The Closed Loop
Why It Exists

Completion isn't comprehension

Most training platforms measure whether people finished. MaxTrackIt measures whether they can perform. AI roleplay grades the conversation, evaluations grade the experience your customers actually get, and the loop keeps closing — evaluate, train, re-evaluate — until the results are provable.

MaxTrackIt Learn admin console — demo tenant
Inside the suite — demo tenant

See it in action.

Whether you're a multi-location operator or just curious what AI-graded performance looks like — the platform speaks for itself.

Explore MaxTrackIt